Benefits of Online Advertising

If online advertising you are looking for a simple and cost-effective way to connect with your customers then online advertising offers the biggest bang for your buck. The Internet is fast replacing traditional mediums of information, entertainment, shopping and marketing. It’s time to change the way you market your business.

The number of hours that people spend using the Web has grown significantly as most users are connected through cell phones, computers, iPads, etc. throughout the day. Say goodbye to those expensive huge billboards and glossy print ads. Be visible where it matters, especially in social media. It’s the smart thing to do…your bottom line will validate that!

The 5 most valuable benefits of online advertising:

1) It offers more value for your advertising dollars as it can be more targeted than offline mediums.

2) It is up and running 24/7 providing round-the-clock visibility.

3) It has a faster and wider reach as you can connect with people anywhere even in the remotest locations, as long as there is Internet connectivity.

4) It provides more information at a low cost.

5) It is convenient for your audience as they can access your online advertising material as many times as they want.

Experienced marketers say that one of the greatest benefits of online advertising is its measurability and the information it provides about your audience. It’s a two-way street. You can learn about your visitors while they are getting to know you. This offers valuable input about the effectiveness of your campaigns which can then be quickly modified to increase conversions and sales.

Contact WSI Matrix Consulting to learn how we can help you realize the multiple benefits of online advertising.

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E-commerce (also written as e-Commerce, eCommerce or similar variants), short for electronic commerce, is trading in products or services using computer networks, such as the Internet. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life cycle, although it may also use other technologies such as e-mail.

E-commerce businesses may employ some or all of the following:

* Online shopping web sites for retail sales direct to consumers

* Providing or participating in online marketplaces, which process third-party business-to-consumer or consumer-to-consumer sales

* Business-to-business buying and selling

* Gathering and using demographic data through web contacts and social media

* Business-to-business electronic data interchange

* Marketing to prospective and established customers by e-mail or fax (for example, with newsletters)

* Engaging in pretail for launching new products and services

The benefits of e-commerce include its around-the-clock availability, the speed of access, a wider selection of goods and services, accessibility, and international reach. Its perceived downsides include sometimes-limited customer service, not being able to see or touch a product prior to purchase, and the necessitated wait time for product shipping.